“Graphic communication is the coat of a stand: it has to beassembled in the proper way, dimensioned and calculated. It can’t be designed haphazard because the result could be compromised. Graphic communication must have a substantial space. The company must be recognized for its placement on the market and its products”. Anna Vitali, business owner of the architectural study Vitali Architettura in Montecatini, underlines the importance of addressing to qualified professionals for the realization of companies stands inside exhibitions.

“You must always keep in mind some fundamental points for facing this type of commitments – underlines the architect – analyze the product, study the market, elaborate the message to broadcast during the manifestation, analyze and research competitors of the company and highlight the strengths and the value added to the product”.