The aim of the project is to enhance the fruit in single-dose with a cardboard packaging with food paper coating to maintain the freshness and the right ventilation in the dispensers or refrigerated counters of the stores where it will be located.
A container for those who love fruit during the lunch break and therefore needs an easy transport packaging to be kept in sight without fear, easy to use and fully compostable, so as to facilitate disposal directly in the staff bin without presenting a environmental impact and without containing non-recyclable plastics.
The packaging is designed in order to be able to pack it automatically, thus presenting a simple and easy to brand design that adapts to the various types of fruit contained. Each container will be stackable and will have handles to facilitate transport, also where a peeler / knife will be inserted to clean the fruit (also compostable) which is safe and suitable for use by children.
A last, but no less important aspect analyzed by Studio Vitali, refers to the Marketing and promotion of the product, therefore we think of the inclusion in the packaging of a separate and autonomous gadget space, in which objects of various kinds in order to entice the consumer to purchase other packs. The boxes can also be purchased and booked directly from the internet and can contain recipes for fruit salads, extracts, caramelized fruit preparation, chocolate, natural energy mixes to inform both the nutritional properties and the possible variants that we can give to fresh fruit.
SettoreProduct DesignIntervento"Fruit Smile" project for fresh fruitAnno2019
